Problem
The BFI and Southbank Centre customer experience was fragmented across its different channels. Inconsistent and frustrating, the experience led to customer drop out. The BFI team wanted to learn what the problems were, how to order them by priority and how to fix them.
Main Outputs
- Opportunity / challenge workshop
- End user personas
- User journeys and experience maps
- Priority actions lists
- Synthesis of workshop outputs
- Presentation of findings to BFI stakeholders
Outcomes
- Accelerated, shared learning across 11 of the BFI’s / Southbank’s units / leadership team
- Deeper empathy / understanding between team members of challenges / ways of working
- Deeper understanding of gaps in existing user experience
- Agreed list of problems to solve first
- Better understanding of new possibilities to explore and reasons why